Did you know that the song app was sold for just 25 lakh rupees? That is, it was an app worth 2000 crores and it had more than 20 crores active users at one time.
Even Airtel is going to close their Wink Music app in the near future. And the only reason behind this is Apple Music.
Apple and Airtel’s Strategic Partnership
First of all, let me tell you what is going on between Apple and Airtel. Airtel is the same company that brought Wink, it was Wink Music.
They were running a streaming app for 10 years. But now Airtel has also decided that they are not going to use Wink here. They are going to work with Apple.
Apple TV Plus Comes to Airtel Xstream
First of all, let’s talk about what is Apple doing with Airtel. Look, Airtel has made a deal with Apple in which Apple TV Plus subscription will be given in Airtel Extreme.
Airtel Extreme will make its content available to them. That is, Airtel users will be able to enjoy Apple TV Plus content.
Apple Expands Beyond Its Ecosystem
Apple TV Plus had made its own OTT app here. Which was made only so that people can compete with Netflix, Disney.
That’s why they used to make content in it. And at first it seemed that this company will only make content for Apple devices. And only Apple will be able to enjoy its content.
It was right in the beginning, it was on Apple first. But today you can also watch Apple TV on Android TV.
Apple Music Replaces Wink Music
Even the Apple Music, the music streaming service that they have launched. It is also available on Android. And if we talk about it, Apple Music gives the best audio quality.
I also observed a very interesting thing here. When Airtel and Apple were combined, Airtel was including Apple TV in Extreme TV.
They are bringing Apple TV Plus. But what they did in Apple Music, they are finishing Wink here. And they will remove Wink Music and bring Apple Music.
The premium subscribers of Wink Music will be shifted to Apple. And the best offer will be given to them.
Apple’s Strategic Monopoly in Music Streaming
In short, Apple has won a great game here. And is making its own monopoly here, which is the music streaming app. Because the conditions are very different there.
Why the Song App Failed
Like if we talk about the song app, one of the core reasons for their failure was. These people were ad supported. Their songs were popular, their music was also playing.
Since Spotify and other streaming apps and music apps came. After that, they kept falling. But these people could not bring themselves on the subscription model. This was one of the core reasons for their failure.
Why Airtel Let Go of Wink Music
Let’s talk about Wink Music. Wink Music was not so special for Airtel. That’s why it came to Apple Music, which was technically superior. And Apple Music has 2-3 such advantages that other companies do not provide here.
Apple Music’s Competitive Advantages
No. 1 thing, it makes the highest quality audio available. Its entire library is available in Lost Less. That is, you can listen to any song in Lossless and high resolution audio. Which any other app in the market is not able to bring. Even the most popular app in the market, YouTube Music.
It does not get such a good streaming quality. Because YouTube Music does not pay attention to streaming quality.
The next thing here is that the subscription of YouTube Music. You get to see the subscription of Apple Music cheaper than that.
Next thing, YouTube is increasing its YouTube premium rate. But Apple has given competitive. And Apple is providing a bundle deal with Airtel. So that more and more people come to Apple Music.
Spotify: Still a Strong Player
I can also tell you that the biggest competitor of Apple Music here is Spotify. But even today, Spotify is struggling a bit. Why is Spotify more popular? Because it has a good library of content.
Music is good in it. You get to see independent artists. Even the podcast is good to see. And the recommendation system is good.
Recommendation Systems: Spotify vs Apple
That is, two companies are known in the recommendation system. If you have seen the show or movie of Netflix’s recommendation system.
If you have seen the show or movie of Netflix’s recommendation system. It recommends you a lot of good shows and movies.
Spotify is also the same. Don’t listen to one or two songs. You will start suggesting good songs.
Sometimes it suggests songs of such independent artists. Which is very unique here. And a lot of big artists have come out of Spotify today.
Spotify’s Financial Challenges
With this, I want to tell you the next important thing. Whatever streaming they did on Spotify. So deal with them in such a way that the more you stream.
The more money you will get from the artist. But this thing was not very profitable for them. That’s why they were trying different mediums elsewhere.
Last year, the content of Zee Music was removed from Spotify. But then this thing came later. Some artist’s songs are removed here. They come back again.
That’s why a lot of sales have gone away here. And the business model of Spotify that we saw today. It was not as strong as it could have been.
YouTube Music: A Dominant Force
The strongest competitor in the music streaming app. That is YouTube Music here. YouTube has the most powerful video library in the world.
The most artists are there. The most original music is there. You get to see almost all the things. You get to see almost all the songs. They are stuck there.
Apple’s Audio Quality Stands Out
Apple has a strong library, strong content. Everything is fine. Just their recommendation system is still a little behind.
Although, the Apple that came out in the matter. The Apple audio quality that came out. It is technically much superior here.
Other Players in the Market
So this is one thing. If you talk to it, there are many other apps in the market. But they are not performing so much now.
Like Amazon Prime Music. It comes with Amazon’s Prime subscription. But it is still not as popular. There is not much mainstream here.
Will Apple Music Dominate the Future?
I would like to talk to it. Can Apple Music be dangerous for other companies in the future? It can be. Because Apple Music is not only dependent on Apple.
They are giving it cheap. They are giving high quality. So they can sit with a very big subscription of music streaming.
Spotify’s Survival Depends on Innovation
Let’s talk about Spotify. Spotify is unique. You will have to see many things here. And you have to improve yourself more than before.
Otherwise, it will also move in the same direction. And all the small individual apps. They will all be absorbed somewhere. Or merge with someone big.
Final Thoughts on the Future of Music Streaming
Take the example of Sawan. Sawan had a good merger with Jio. So that app is different here. So I saw an interesting story going on. I thought let’s talk a little about these apps.
The market is also running very interesting. Music streaming apps were limited. And I think that in the future, some limited apps will remain here.
