The Xiaomi Revolution in India: I have to admit that whatever we call Xiaomi today, but the smartphone revolution started in India only because of Xiaomi.
Because if Xiaomi didn’t come to India, then you wouldn’t get cheap smartphones, you wouldn’t get cheap 4G smartphones. And even today I know that the first phone of many people was literally Xiaomi’s phone.
Some people bought Redmi 1S, some people bought Redmi Note. Redmi Note 3 was very popular, Note 4, Note 5, Note 6. Xiaomi took out such strong phones and people liked them a lot.
This was the time when people were also waiting for Xiaomi’s flash sale. And as soon as the first phone came, people clapped on it.
The Changing Landscape in 2025
But if we talk about 2025, the story has gone up and down a Things have Changed lot. If I talk about India, then yes, Xiaomi used to be number one in India at one time.
It came straight to 7th position. But if we talk about it, we often see Xiaomi only from the perspective of India.
But when I go to the global level, the story of Xiaomi is completely opposite. At present, Xiaomi is one of the top 3 smartphone manufacturers globally. People do very well in China.
They have a partnership with Leica. Literally Xiaomi makes a lot of products in China and is very successful. Even in the European market, Xiaomi is slowly showing its strong position here.
Xiaomi’s Leap into Electric Vehicles
Along with this, Xiaomi has also jumped into the electric vehicle segment. And their SU7, which Xiaomi announced in 2021, launched in 2024 and delivered 1.5 lakh units.
This is a very big number. And not only this, the story of a company like Xiaomi is going on very interestingly. Even this is a company that is publicly listed.
Xiaomi vs BBK
Xiaomi vs BBK If I talk about its competition brand BBK, BBK was de-registered in 2023. BBK electronics does not exist in China anymore.
Instead, Oppo and Vivo work independently here. But they are also not publicly listed companies here. They are also held privately. That’s why I can’t get a lot of information.
But there is one thing about Xiaomi. Xiaomi is still sitting here in Fortune Global 500. And I find it interesting.
Beyond Smartphones
Where Oppo talks, Vivo talks. These are such companies that are still heavily focused on smartphones. But Xiaomi is a company that focuses on smartphones.
But it diversified its business very smartly. Even in India and the global market. It was just the beginning to launch cars.
Xiaomi’s Humble Beginnings
But there was an interesting thing when Xiaomi started 15 Start of Xiaomi years ago. 15 years ago, Xiaomi started with custom ROMs.
They used to make MIUI. Although today MIUI does not exist at all. But this is the core of Xiaomi. After this, he launched his phones. And from the first day, the mobile phones had a special tier in them.
That we will put as many specifications as possible in our mobile phones.
Early Success in India
That’s why their mobile phones sold a lot in the beginning. Even in 2014, when Xiaomi came to India. The first phone was Mi 3, which was sold here by hand.
After that, Redmi phones came. And many more phones were sold. Because of which Xiaomi became number one in the market.
Because the thing with Xiaomi was that they would give the best possible thing to affordable prices. Although this is still true for them.
Launching Sub-Brands and Expanding Categories
You can’t see the mobile phone in it. But fortunately, these people follow the same thing. When they launched their car in China.
At that price, you couldn’t see any car in China’s market. Because of this, it was successful. Even in India, when Xiaomi was growing, they launched multiple phones. That’s when the Redmi series came, the Note series came, the MI series came.
Even after that, they changed the Mi branding and brought Xiaomi. And today you can also see POCO. These people are doing well in their own places.
Xiaomi’s Firsts in India
But the thing is that we have often seen it with the mobile phone space. There were many things that Xiaomi did for the first time in India.
Like, Xiaomi introduced the fitness band category for the first time in India. Although the smartwatch market changed later.
Xiaomi’s Success in Smart TVs
Along with this, I can also tell you that Xiaomi revolutionized the TV business in a very good way.
Today, if you see in India, it sells the most smart TVs. And Android-powered smart TVs are very popular in Xiaomi’s market.
They did a very good job there.
Global Product Portfolio and IoT Ecosystem
If we talk about it at a global level, Xiaomi’s product portfolio is very big. Here, they make one-to-one IoT ecosystem products.
They will make electric toothbrushes. They will also make vacuum cleaners and water purifiers. They make all the accessories here. Along with this, they also make TWS wireless earphones.
Investing in Innovation
It’s not that Xiaomi doesn’t try new technologies and new things. Look, Xiaomi has tried a lot of crazy concepts and new things.
I can even tell you that 50% of Xiaomi’s workforce works in Xiaomi R&D R&D. In which they are making cars, mobile phones, HyperOS, TVs, etc.
A Path Back to No.1 in India?
Let’s see, India is still a little bad. But if they come back to their old philosophy, show a little aggressiveness. No one can stop them from becoming number one again.
Because Xiaomi still has a very good strong brand value. In the mobile phone space, but they can do very well in other places too.
Xiaomi Phones Evolved
Along with this, see one interesting thing. Xiaomi Phones Evolved Xiaomi’s mobile phones have also evolved in a much better way. Where there were a lot of problems in mobile phones at one time.
All these things were fixed from time to time. And gradually, the product was made better here.
Future Tech and Experimental Products
Even if you see, today Xiaomi 15 Ultra is coming. The cameras of Leica are being integrated. Xiaomi can also try foldable in the coming time.
Along with this, Xiaomi launches innovative products. Like Xiaomi has launched its own Xiaomi Buds. Which is connected through Wi-Fi.
They use Xpand technology Qualcomm. That is, normally through Bluetooth, an earphone will be prepared from your mobile phone.
This will be using Wi-Fi, so that you will be able to listen to lossless audio here. You get to see things like this.
Standing Out with Broader Business Strategy
Yes, these people are ours here. They also launched the Mi Mix series. Along with this, they launched phones with curved displays. They are also working on the concept with silicon batteries. And they keep working on a lot of things.
What’s Good With Xiaomi
Let me tell you a good thing about Xiaomi. What’s Good With Xiaomi That all the other companies focus solely on your smartphones. Look, it’s a simple thing.
In top companies, Xiaomi, Oppo, their primary business is from phones. They make the most money from phones.
Diversification Is Xiaomi’s Safety Net
Even companies like Realme launched Realme TV. OnePlus had launched a TV. The problem with this company is that it has gone up and down in the smartphone business.
So they don’t have a big thing to fall back on. Which they should have created by now.
What Xiaomi has is that if Xiaomi gets a push from the smartphone business, then they have a TV business to handle.
Along with this, they have businesses in other countries. Along with this, they make their own cars. There is EV business. So there is a lot of diversification.
Learning from the Past: Nokia and Samsung
This thing is a simple story like Samsung and Nokia. Nokia used to be called a paper mill at one time. Then they used to make car tires.
Then they started making mobile phones. Then in the 2000s, their mobile phones became very popular.
In 2011, they launched a Windows phone with Microsoft. But later, their story of mobile phones didn’t work that much. In this way, the mobile phone business sold to Microsoft. And they themselves started working in telecommunications.
Because of this, Nokia still survives. And is still profitable. And still does very well.
Even if its product is not directly used by the consumer, but indirectly, it is still in the market. The same thing Xiaomi has done, which can save them in the future. Samsung also does the same thing.
They make products one by one. They do a lot of work. So Samsung will also stay here. But OPPO, Vivo, this whole BBK good company, there can be a little problem here.
Where Xiaomi Failed
Where Xiaomi Failed Along with this, I would like to say to Xiaomi that yes, they have not been successful everywhere. They have also had to feel a lot of failure.
Like Xiaomi had taken out its Mi Notebook on Yadeg Pan. That product category was good.
They could have done very well there. But they also started losing in the market.
What Xiaomi Can Do
Even today, Xiaomi brings a lot of products in the Chinese market. And this is a request to Xiaomi India. What Xiaomi Can Do You bring a lot of products here.
You do a lot of work in the Chinese market. But there are a lot of exciting products there which can revolutionize the Indian market very quickly.
The Demand for IoT and Smart Living
In today’s time, the increase in IOT has increased very quickly. In today’s time, people want their fan to be connected to their AC Wi-Fi.
In today’s time, technology has also changed. People’s perception has also changed. People also want to try out new things.
Many people want to buy such products of Xiaomi which are very high value and high inspirational. So these things can also work here.
Time for a Comeback
Along with this, if Xiaomi has to go from 7th position to 1st position in India, then some comeback will have to be done here.
In order to make a comeback, you have to focus more on your product than on advertising. You have to make the product as if people were talking about Redmi Note in the market.
You have to do something like this. You have to give specifications in hardware. Or you have to do something interesting. And you have to put out of the box ideas in the product. That is, something that will shake the market.
Catching the First Mover Advantage
Along with this, the first thing with Xiaomi was that Xiaomi used to take the first mover advantage.
Even today, if Xiaomi takes the first mover advantage instead of being a little late, that can be true.
Flagship Killer Strategy and POCO’s Rise
Last year, Xiaomi made its portfolio a little smaller in order to slim it. The market is changing in today’s time. And if the market is making its portfolio better in today’s time, then it is a good thing.
Flagship Killer And yes, if Xiaomi wants to catch the flagship killer strategy again today, then it can catch it. This is what happened with Poco.
Poco is slowly going back to the flagship killer race. And what F1 wanted to go for, that thing is also trying with other phones. Whether it is Poco’s F7, whether it is Poco’s F6, X7 Pro, or the upcoming F7 Ultra, F7 Pro is also being planned to be brought to India. So this is also one thing.
I think they can capture the market from Poco. And if you look at Xiaomi, it can take itself to the mainstream and play very well there.
Conclusion
If Xiaomi comes back to its old form, it can become No. 1 Conclusion again.
If not, then maybe it will continue to play in this position.
Yes, the simple thing is that the new things that you do in the Chinese market or the global market, the Indian market also deserves it. And if all those things come to India, it will be even better.
This was some feedback for the company. I will tell you about the rest of the product that some products will come and some products will be sold in the market.
