While buying a mobile phone, the expectation of people is very high, but what you get is very different from the reality of people. That is, let’s compare expectation vs reality once.
The Ideal Phone According to Consumers
What do people expect while buying a mobile phone? Should it have a very good battery? The battery life should be amazing. And what do companies do? Come on, people are demanding about battery life. Come on, put the biggest battery.
But with this, I can tell you that companies like OPPO and OnePlus are also making a phone with a battery of 8000mAh.
In which it will support 80W charging. And this phone will not be with a very high thickness, it will be very thin. So you can understand that people have demanded that they want a big battery, so companies are ready to give that big battery.
Performance and Processing Power
Such people demand performance. We want the best of the best. Why don’t you install the processor of the Snapdragon 8 Elite? You will get amazing performance. AI will also do everything.
Camera and Imaging Capabilities
With this, the next priority is the camera quality. The camera quality of the phone should be very good. That is, it should be such a phone that takes amazing photographs.
The demand in Android is to buy better than the iPhone. And you will get a lot of phones better than the iPhone, which can take very good photos in Android.
And that’s why you are seeing the partnership between Vivo and Zeiss. Here, Xiaomi is doing a partnership with Leica. So that you can deliver the best of the best in your phone.
Durability and Connectivity
Let’s talk about durability. People want drop protection, IP rating, and you will also get IP69 in mobile phones. With this, people want 5G connectivity. 5.5G support has also been seen. So that thing is also being seen here.
The AI Revolution – Gimmick or Game-Changer?
No matter how much we call AI a gimmick. But yes, the truth is that we want a lot of features in AI. We want such things in AI that totally change the game here, revolutionize things. And companies are also trying to make AI do something.
Although the gimmick is going to be there for a while. But still, due to this gimmick, if the demand for mobile phones is low. So what do companies do here?
Practical Expectations and Display Quality
The expectations I am telling you are completely realistic expectations. Apart from this, the display should be very bright.
It should come with a high refresh rate. It should be durable. There should be protection of Gorning Gorilla Glass 10. And there should also be privacy security.
That all my data, all the information is private, safe, secure in the mobile phone. And yes, giving updates for a long time. So every consumer demands here.
The Price Paradox
So far we have seen all the expectations. But the problem here is that people want so many expectations. But we don’t want to give too much price in mobile phones. People want to get it as cheap as possible.
I mean, there is a demand for some people.
If I get such a phone for Rs 10,000, I will buy it right now. But is this really practically possible to deliver for any company?
Cost vs. Features
Because so far we have seen a perspective of the consumer. The consumer can demand a lot of things. But what are the problems in being able to deliver these things and what can happen? Let’s talk about this too. First of all, there is a big debate about cost vs. feature.
Because there is a lot of cost to implement every feature. Whether we talk about the cost of R&D or the cost of building or implementing it.
There is a cost. And the more you increase the features of the mobile phone, the more expensive the mobile phone will be.
Physical Constraints and Slim Designs
Whether we talk about the innovation of technology here. Or talk about producing it in mass scale. Along with this, there is also a physical constraint in the mobile phone.
That is, physically you can put limited things in the mobile phone. And people’s demand is that there are a lot of things in the thinnest phone. And when the mobile phone is thin, you can’t put everything in it. I mean, physics is also something.
Market Research Drives Product Design
Can you put a particular size battery in a mobile phone? If you put a bigger battery than that, then the size of the mobile phone will have to be increased.
It will have to be made thicker. And you will see this this year. When slim phones will come, whether Galaxy S25, Edge, iPhone 17, Air.
Whenever these mobile phones come, they will be contained in the camera and other things. So that the mobile phone can be made thin. Physical constraint is also a big thing.
Mass Market Over Niche Needs
Along with this, you have to understand that a company does not make any mobile phone by keeping the demand of a particular user.
A company does market research here. And it sees what is the thing for multiple people. And a majority is surveyed with the audience. And it was shown there that so many percentage people need battery. So many percentage people need display and they need this.
A mobile phone is made to cater to a complete demand. That is, it does not correct a particular niche market. A particular big and mass market is made to cater.
Profit is Not a Dirty Word
Because if a company reads the feedback of people, that is, reading the comments of Twitter, Twitter, YouTube. If you literally make a mobile phone.
I can write to you that this mobile phone is going to be totally flop. Because these people who are demanding things about mobile phones. Their number is much less here.
So this is also one thing that any company always makes a phone according to its diverse users. Along with this, the main motive of every company is to keep a profit margin here.
And that’s why there is more profit margin in expensive phones. And the main motive of every company is to make more money.
The Cycle of Innovation and Employment
Making more money is not a bad thing. Because if the company makes money, then it will give salary to its employees.
That’s why employment will go on. And apart from this, if they don’t make money, then how will they do R&D? How will they do innovation? How will they bring something new into the market? This is also a game. And this is a cycle that goes on here.
That we will sell more phones, make more money. We will invest that money again. We will design a new product again. We will bring new things. And with this speed, you will see technological innovation in the future.
Supply Chain: The Hidden Force
Without this, work cannot be done here. And if any company is not doing any charity here. Every company’s profit margin is played here. And if you see, it’s not over yet.
It has done an innovation for a company. But to bring that innovation into the market, it needs a lot of its suppliers. And supply chain is such a thing that if supply chain and suppliers are not ready. Then no technology can be ready here.
Supplier Readiness Matters
Let me tell you a small example. Silicon Carbon’s technology was ready in the market. But in the last year, its suppliers were ready for it.
They have learned how to produce batteries in mass scale. And now you are getting to see silicon carbon battery in every other Chinese phone.
Similarly, the technology of foldable was ready by the suppliers. We made our technology by R&D. We can produce it in mass scale. Now you make your foldable phone. And it is very important to depend on the supplier.
Innovation Diffusion Among OEMs
Because one technology is not made for a particular phone. If one thing is made, it goes to mass scale. Like if Qualcomm makes the process of Snapdragon.
It is not that we will give it to Samsung or any company. It is open for any OEM. Any OEM can come and buy a processor from them. And can build their phone here. So this is also a thing that is going on in the market.
Software Updates
About which people ignore. But until the supply chain is not ready, we cannot do this. And what is the impact of this? If a company brings a feature into its phone.
The same feature will bring you to another company in a few days. Yes, this thing also works here.
And yes, apart from this, let’s talk about software update. Although it was difficult to give a software update a few days ago.
But now companies like Google and Qualcomm are working on it. So that every OEM partner can roll out the software update here as soon as possible.
Software Updates in Budget Phones
But even today, there is an expense in making software updates. Because of which many companies neglect it. And if there is a budget phone.
And the company is not going to make so much money in the future. Because of this, software updates are such a thing. Which you often see more in expensive phones.
Yes, I have also seen this. If there is a lot of cost cutting in a phone. So many times companies try to sell it with the promise of software support. We have seen a lot with Samsung here.
The Reality of the Market
And yes, there is an imitation of innovation and durability. And the market competition is also taken care of here. And what I mean to say is that you can set any of your unrealistic expectations.
But the harsh reality here is that not everything can be fulfilled here.
A company cannot make a phone in which they put all the things. Because practically if they put everything in one phone. Then no one will buy their other phones.
The Truth About Consumer Expectations
Because of this, they never put everything in one phone. People’s demand can be unrealistic. But what people need and what people need is this.
Steve Jobs also said this. That here we do not make the product that people want. The product we make reaches people. That is, people do not know exactly what they want. So this is in the market.
Final Words
Because many times your expectations are very unrealistic on social media. As I said. But being able to implement those expectations in reality here is a totally different game. This was also a small thing about which I wanted to talk.
