If I tell you that Google Pixel is sold in India, will you believe me? Because it is true that Google Pixel has a market share of 0.4% in the Indian smartphone market. And in India’s premium segment, Google Pixel takes a share of about 5%. Now this is surprising only because until 2023, Google Pixel’s market share was only 1% in the premium segment. And by the end of 2024, this 5% is gone. Which is a very big number.
Competing with Apple, Not China
Along with this, I would also like to tell you that here in India, Google Pixel is fully focusing on how to make itself bigger.
The simple thing is that Google Pixel is not competing with a Chinese company at all. Their major competition is directly Apple’s iPhone. That’s why their phones cost more and that’s why they premium themselves.
Pixel’s Problem Awareness
I can tell you one thing that Google Pixel is very well aware of its problems. And people are solving each and every problem one by one.
Tensor G5: The Turning Point
Why Tensor?
Should I tell you the number one thing? You guys know that it is Tensor. Look, the simple thing is why did Tensor come? Because Google had to integrate AI and it had to differentiate it from Chinese companies and other companies that use Snapdragon.
The Comparison Game
Because often people start comparing processor pricing among themselves. That this processor phone is so much, this processor phone is so much, so this is expensive, this is cheap. They had to come out of this comparison too. That’s why they went to Tensor.
The Heating Issue
What was the problem? They went with Samsung. But there were issues with Samsung. And the Tensor is associated with heating. Because of this, the Tensor is not in a good position in the market.
Tensor G5 with TSMC
But if I tell you that the Tensor’s generation 5 will totally change with Pixel 10, then what will you believe? Because this time the Tensor’s fabrication is not Samsung. It is going to be done by TSMC.
TSMC’s N3E Process
Do you know what process is being made by TSMC? Do you know? N3E. N3E is the same process of TSMC on which Apple’s A18 Pro is made. And the efficiency in A18 Pro will bring the Tensor G5 here.
Efficiency Over Power
If I talk about Tensor G5, it will already beat the Snapdragon 8 Elite in terms of efficiency. You understood the point completely. The TSMC process on which Snapdragon 8 Elite is being made, a better processor will be Tensor.
However, the performance will not be such that there will be a drastic difference. But still, if there is efficiency, if the processor runs cool and the network reception is good, then what is the problem?
Google Pixel: Made for AI, Not Gaming
Because Google Pixel is not for gaming at all. Because Google is targeting it for Artificial Intelligence.
AI Features of Pixel 10
Video Generative ML
If I was talking about AI, then some AI features have leaked in Google Pixel 10 series. Like Video Generative ML, that is, if you generate an image in a mobile phone, you can also generate a video. This will be an amazing feature.
Speak to Tweak
We are learning about a new feature, Speak to Tweak. Now what is this? If you want to edit an image in a mobile phone, you will have to do it by hand. Or if you want to generate an image, you will have to type something. Or if you want to remove the background at the back, you will have to circle it at the back.
Leaving all this, he said, whatever you want, you say. Remove me from the background, remove me from the back, change the color of my shirt, change my clothes. Whatever you want, you say it. Understand everything and perform everything by using on-device AI in a mobile phone.
Google’s Strategy: AI First
If there are such things, they will be truly next level. And what kind of AI does Google have? With which it wants to bring itself in a better position.
What I mean to say is that he is integrating those features in AI that are very futuristic and new. And differentiating himself from the competition. And this is Google’s main aim.
Pixel 10 Series Lineup
Pixel 10, 10 Pro, 10 Pro XL and 10 Pro Fold. And a report shows that the 10 Pro Fold will be cheaper than the 9 Pro Fold.
Pixel Made in India
Until now, Google Pixel phones were made in Vietnam. Since last year, they have started making 8 series phones in India. 9 series are still being made in Vietnam. But gradually the production has to be brought to India.
Google Pixel’s plan is to remove all production from Vietnam. That’s why we have brought it to India. We have talked to Dixon and Foxconn. And both of their phones will be produced in India.
This is a big thing. Because you all know that there is a tariff in the US and China. And the tariff will also apply to Vietnam. And if they import products from Vietnam and bring them to the US. Then they will have to pay more.
That’s why the production has to be brought to India. If a phone is made in India, then Google can adjust and control its price.
Better After Sales Service
Let me tell you what was the problem with Google with this? The experience of after-sales service was not good.
Google is now improving its after-sales service experience. It is covering 85% pin codes. And is slowly bringing its walk-in service center.
That is, you go to the service center. Give your Google Pixel phone. They will take your phone by hand. They will repair it. And come back here. That is, go, sit for a while. The phone will be repaired. Come back.
Retail Expansion
Google Pixel phones are also expanding here on Chroma and Reliance. And it can also open its exclusive experience center. So that people come and see Google’s product. Use it. See how AI works. And they work here.
Pixel 10 Cameras
The base model of Pixel 10 series. 5x periscope zoom will also be added to it. Although the main camera and ultra-wide camera are downgrading a little. And in the 10 Pro series, a similar camera setup will be kept.
Although these people will prefer AI and computational photography. Will play more.
Google Pixel vs Chinese Phones
Look, the simple thing is. Google Pixel does not want to be compared with Chinese companies. This is its fact. If it wants to enter the comparison, then it has to enter the premium.
Competing in the Premium Segment
Because there is space in premium in India. Apple has made its monopoly. And there is a little Samsung in the side. OnePlus is losing a little. So Google has a main aim that it can put itself in the premium category.
iPhone vs Pixel
Because of this, he is directly competing with Apple’s iPhone. Meaning that Apple took out its iPhone 16E. So Google took out Pixel 9 here. Pixel 9 is literally cheaper than your iPhone 16E.
7 Years Update Promise
Yes, Google is not stopping here. For 7 years, they are also promising an update to the Android version. They are also promising new AI features.
Pixel Growing in India
They know exactly, there is a market slowly. And when they have seen the market, they have experienced it. So they are growing there.
Premium Positioning Strategy
Google started making its premium image. And the benefit of premiumness is that. You can place your product very well. And you can charge premium for the feature you are putting in it.
Problem with Chinese Companies
The problem with Chinese companies is that. They can’t charge much while making their product better. Because they are stuck in a pricing game. Google is coming out of this problem. Which is a very interesting thing.
Premium Advertising Focus
And because of this, Google’s advertising is also premium focused. Many times you will not see its ads on the side of the road. But when you go to the airport, you will see pixel ads there.
Following Apple Strategy
These people are targeting that segment. People who earn a lot in India. They aspire for premium phones. And if you look at it, Apple also played the same game 10 years ago. This game is being played by Google.
Feedback for Pixel
Some Feedback I would like to say that because of the camera. The Chinese companies are moving ahead. Companies like Vivo are doing a lot of work. So you guys also need to level up your camera game. Dolby Vision, video recording, etc. All these things are there. And improve video recording capabilities. You can do one thing here.
Design Suggestions
The big bezels that came in Pixel 9. So make the next phone totally bezel-less. And go to the premium look and feel in-hand feel. So it will be a very good thing.
Conclusion
Let’s see what the future of Google Pixel is. A lot of interesting things are going on right now. And it is heard that Pixel 10 series will also be launched before your iPhone.
Tensor G5 will also be in the market when your Apple’s A19 Pro and Snapdragon 8 Elite’s generation 2 comes. Let’s see how things evolve here.
